There are plastic baits, and then there are Zoom® baits. The difference is undeniable. Want proof? Just take a peek inside your favorite tournament angler's tackle box, and start counting the Zoom bags. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull in that reluctant money fish) and salt-impregnated to hold even the most tentative bite.